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Mass Fleet
Adivsor
Nolan Alessandro
Designer
Spreading the word on electrification.
Mass Fleet Advisor is a Massachusetts state-sponsored program aimed at informing local businesses on vehicle fleet electrification programs and benefits. Our team's role in the program was to help improve sign-ups via an updated website, flyers, billboards, digital advertisements, social media, and other branded assets. Since working with the program, over 50 small businesses have signed up for the free site assessment and electrification report.
Multi-disciplined Project
With so many sides of the program needing design attention, This project has become a great reflection of my exertise in all disciplines of design. As Lead Designer, I delivered a variety of design pieces from a new website deisgn and updated UI /UX, to social media management, to banners, out-of-home ads, and I even tabled many inperson events as well.
